---
title: "What is a Newsletter?"
canonical: "https://help-equiem.refined.site/space/CS/1336542322/What%20is%20a%20Newsletter%3F"
format: markdown
---
Under the Communications menu in Equiem One, you can create newsletters featuring pieces of platform content to promote what's happening onsite, the latest retail or development updates, events taking place, interest reads, and more.

All **News**, **Events**, **Deals,** and **Building Info** content can be shared with your community via a Newsletter. 

Your newsletters can also be segmented to a specific user group for more targeted communications.

We recommend sending at least one and no more than two newsletters per week. We've found that the best days and times to send a newsletter are **Tuesdays** or **Wednesdays** at **9am** or **Thursdays** at **2pm**, though you can schedule your newsletter for any day or time, and we recommend monitoring performance and adapting as required.

**For UK:** Please note that newsletters will only be sent to users who have **Opted In** when signing up or in their User Profile. **In APAC and the US**, the newsletters will be sent to all users who have not unsubscribed.

By default, your Newsletter will be branded to your site using the header/footer set in the Site Settings (Admin Panel). You can also add up to 6 custom header/footers for your email communications in Equiem One.

**Example Newsletter:**

![Screenshot 2026-01-15 at 12.32.36.png](media://9f899225-ace2-4f93-8110-87ce9033ca51)