--- title: "Which content type should I use?" canonical: "https://help-equiem.refined.site/space/CS/1336510131/Which%20content%20type%20should%20I%20use%3F" format: markdown --- Each content type on your platform serves a different purpose and works best in specific situations. Here's your guide to selecting the most effective format for your content. **Contents:** > Macro (toc) ## News Posts **When to use:** News posts are your go-to for sharing information, stories, and general updates. **Perfect for:** - **Building updates** - Communicating important changes, maintenance schedules, or new policies that people need to know about - **People stories, local retail and interviews** - When you want to showcase or interview someone in your building community or retailers in the local area - **Educational content** - Sharing helpful guides, tips, or informative articles that add value to your community - **Competitions** - Running contests to drive engagement and excite users - **Surveys** - Collecting feedback through surveys or polls - **Community celebrations** - Sharing positive news, results, achievements, or milestones that make people feel good about being part of your community - **Editorial articles** - General interest reads and articles ## Event Posts **When to use:** Choose event posts for anything with a specific date and time that people can attend or need to be aware of. **Perfect for:** - **Building events** - Any activity happening in your building that can be attended, from fitness classes to networking sessions - **Interactive giveaways** - Promotions that require people to show up and check in to receive their incentive - **Local happenings** - External events in your area that your community might want to attend - **Operational meetings** - Any gathering that requires attendance, from tenant meetings to safety drills ## Building Information Posts **When to use:** Use these for reference information that people need to access repeatedly or when they're looking for specific details. **Perfect for:** - **Facility guides** - Permanent information about building features, policies, and procedures that people refer back to - **Resource libraries** - Collections of helpful materials, local information, or wellness resources that have ongoing value - **Policy documents** - Important building policies, sustainability information, or credentials that need to be easily accessible ## Quick Links **When to use:** When you want to make it as easy as possible for people to complete a specific task or find frequently needed information. **Perfect for:** - **Service access** - Links to book a resource, invite a visitor, order dry cleaning, or other operational tools - **Travel resources** - Transportation information, timetables, or maps that people use regularly - **Convenience shortcuts** - Any frequently accessed information like onsite cafe weekly menus, contact details, or quick surveys ## Polls **When to use:** When you want to gather feedback, boost engagement, or give your community a voice in decisions. Remember, you will need to embed a poll in another piece of content, this will likely be a News Post. **Perfect for:** - **Planning feedback** - Understanding preferences for future events, content, or timing - **Service improvement** - Collecting opinions about building facilities, services, or desired changes - **Community choices** - Letting members vote on options that directly affect them, from menu items to charity partnerships - **Fun engagement** - Light-hearted questions that get people talking and interacting with each other ## Quick Decision Guide **Ask yourself:** - Do I need people to attend something? → **Event Post** - Do I want people to vote or give feedback? → **Poll (embedded in another piece of content)** - Is this information people will continue to reference later? → **Building Information Post** - Do I want to make a task easier for people? → **Quick Link** - Am I sharing news, stories, or updates? → **News Post** There's often an overlap between content types, and sometimes you might use multiple formats for the same topic. For example, you could create a news post about a new building policy, add it as building information post for future reference, and use a poll to gather feedback about how it's working. The key is to think about what you want your community to do with the information you're sharing, then choose the format that makes that action as easy as possible.